The Hancocks Expo is the largest annual trade event on their calendar. It's an opportunity to engage with customers and to profile their extensive portfolio of brands. Spur was engaged to concept & produce the end-to-end experience for over 900 guests.
Our solution involved transforming the Viaduct Events Centre into a vibrant product showcase with 80+ unique stands, 12 reusable custom bars, 100+ product skews on offer and an exciting program of entertainment.
The 2025 Expo aligned with an exciting rebrand for Hancocks. Spur created a bespoke entry experience to reveal the new identity and to showcase the brand's history.
Our scope of services included:
- Creative development
- Graphic design & CAD
- Project management & logistics
- Build and construction management
- H&S planning
- Concept, build and experience design
