Following the success of the previous Harmony Collection launch, Spur was once again engaged by The Macallan to deliver the third chapter in the series—this time celebrating a creative collaboration with Stella and Mary McCartney.
Tasked with bringing the brand’s vision to life, we transformed Panacea, a whisky bar nestled in the heart of Auckland’s CBD, into a fully immersive brand experience. Inspired by nature and the creative ethos of the McCartney sisters, the space was reimagined as a multi-sensory journey that connected guests with the essence of the collection.
Every touchpoint—from the nature-inspired entrance to the curated gallery, guided tastings, and immersive brand showcases—was designed to embody the partnership's spirit and amplify the story behind this limited-edition release.
Our scope of services included:
- Design of site & CAD renders
- Project management
- Health & safety planning
- On-site event management
