In 2022 Foodstuffs North Island celebrated 100 years of local operation.

Spur concepted and delivered a walk-through experiential installation in the base of their new head office. This brand experience became the central focus for the historic celebrations. Visitors were able to soak in moments and milestones from the company’s 100-year history. Guests were taken on an immersive journey through the decades with each stage designed to demonstrate how media, food and daily life were represented at the time. Kiwi living rooms and kitchens from eras past cleverly came to life with the physical spaces complimented by a range of experiential touch points.

Historic snapshots were illustrated with videos of past team members narrating stories and favourite memories, each revealing the integral role the business has played in NZ communities throughout the past 10 decades.

The open-plan exhibition also displayed a range of past and present innovation projects. From the evolution of Pams, to winners of the coveted Checker of the Year. There was a retrospective look at grocery fashion through the decades, as well as global examples illustrating the future of the industry.

Our scope of services included:

  • Lead Agency
  • Concept, build and experience design
  • Event identity, brand assets & wall designs
  • CAD modelling
  • Project Management
  • Build and Construction Management
  • H&S Planning
  • Promotional Staffing
  • Stakeholder Management



Screenshot 2022 12 23 at 2.53.12 PM