When Macallan launched ‘The Harmony Collection’, we knew we had something special to share.

The team at Spur was briefed to develop an experiential campaign for a select audience of media, influencers, and whisky enthusiasts.

A CBD venue was selected then modelled in CAD, before being transformed into a carefully curated, multi-sensorial brand experience. Guests got the chance to dive into the story behind the unique ‘whisky & coffee’ collaboration, before getting an exclusive chance to trial The Harmony.

Our scope of services included:

  • Concept development
  • Design of site layout & CAD modelling
  • Project management
  • Content development
  • Health & safety planning
  • On-site event management
  • Promotional staffing

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