Bringing together dealer principals, business leaders and key stakeholders from across the Toyota and Lexus network, the annual Planning Conference and Business Excellence Awards delivered three days of connection, inspiration and celebration in Auckland.
Spur was engaged to concept, design and project manage the end-to-end event experience for more than 200 attendees, creating a programme that balanced strategic business content with memorable networking and recognition opportunities.
The multi-day experience centred around conference sessions at Cordis Auckland, where delegates received key product, performance and strategy updates. Attendees also participated in future-focused presentations from Toyota APAC representatives and leading New Zealand business figures, providing valuable insight into industry trends and opportunities.
To foster stronger relationships across the network, the programme incorporated uniquely New Zealand experiences, including the All Blacks Experience at SkyCity and an exclusive evening with Emirates Team New Zealand's shore crew and race team.
The event culminated in the Toyota & Lexus Business Excellence Awards, hosted at the stunning Cable Bay Vineyards on Waiheke Island, where the achievements of the national dealer network were recognised and celebrated.
Spur's Role:
Spur was responsible for the strategic development and seamless delivery of the event, including:
- Event concept development and programme design
- Creative direction and event branding
- Experience design and delegate engagement
- End-to-end logistics planning
- Supplier and stakeholder management
- Onsite event delivery and production management
Through meticulous planning and execution, Spur delivered a cohesive experience that informed, connected and celebrated the people driving success across the Toyota and Lexus network.
