Spur was engaged by Lion New Zealand and Stella Artois to concept and deliver the inaugural Stella Artois Perfect Serve Awards – a premium hospitality event designed to celebrate craftsmanship, elevate the art of the perfect pour, and crown New Zealand’s best Stella Artois bartender.
Held at Glasshouse, the event transformed the competition into an immersive dining experience, bringing the Stella Artois ritual to life through storytelling, sensory moments and elevated hospitality. Guests experienced a carefully curated menu inspired by the brand’s iconic five-step pouring ritual, while a custom competition bar and head-to-head format created excitement and theatre throughout the evening.
From bespoke styling and premium table settings to live competition moments and awards presentations, every touchpoint was designed to reflect Stella Artois’ rich heritage and commitment to quality. The result was an unforgettable experience that celebrated New Zealand’s hospitality industry, created a repeatable platform for future years, and reinforced Stella Artois’ position as a brand synonymous with craftsmanship, ritual and exceptional experiences.
