Spur was engaged to support the opening of Mānawa Bay, New Zealand's first premium outlet shopping destination.
We were tasked with crafting a program of activation to enhance the shopping experience and build visitor excitement, while supporting Manawa Bay’s position on sustainability & waste minimisation.
Our calendar of activity extended across the first 4 weeks of operation and included roving entertainers, musical performances, balloon artists, face painters and roaming carts distributing surprise and delight treats.
Spur Brand Ambassadors were on hand to greet customers, provide directions and share the sustainability message by gifting seedlings as part of a pop-up green wall activation.
Our scope of services included:
- Experience design
- Project Management
- H&S Planning
- Design and print of brand assets
- Logistics support
- Procurement of merchandise
- Promotional staffing
- Talent management and contracting
