As a luxury lifestyle brand Lexus aims to ensure their customers “experience amazing” at every possible turn. When the brand signed on as the naming rights sponsor of Urban Polo, Spur was engaged to bring the partnership to life. A creative-led design approach to every touchpoint helped ensure Lexus delivered on their brand promise; from the carefully curated invites, to the striking grand entrance, to the luxurious fit-out of the hosting marquee. Spur helped integrate Lexus brand ambassadors Sachie Nomura and Colin Mathura-Jeffree wihtin the partnership, enhancing the experience for both invited guests and the broader event audience.
Our scope of services included:
- Lead Agency
- Creative Development
- Design of brand assets
- Project Management
- Build and Construction Management
- H&S Planning
- On-site Event Management
- Promotional Staffing
