The launch of the new Lexus IS involved a unique road trip & hospitality experience for select members of the media. With a brand promise of ‘Experience Amazing’ every touch point needed to deliver to the exacting standards of the new vehicle. Spur was briefed to create a launch event built around ‘brave design’, providing our media guests with plenty to write and talk about.
- Location scouting
- Theming and dressing
- Planning and production management
- Venue & supplier management
- Onsite event management