To launch their next-gen RX and all-new RZ models, Lexus invited motoring press and lifestyle media to the stunning Central Otago region to “Experience Amazing”.
Split over three days with multiple experiences for each group, this press tour was a logistical challenge set amongst stunning landscapes, iconic roads and exclusive venues.
Each destination was a tour highlight; from the stylish Ebb Hotel in Dunedin, to Cloudy Bay Shed in Cromwell, to the sumptuous Gibbston Valley Lodge.
Our scope of services included:
- Location scouting
- Theming and dressing
- Planning and production management
- Venue & supplier management
- Onsite event management
