After setting a new land speed record on the salt flats of South Australia, Toyota and Emirates Team New Zealand celebrated their combined achievement by showcasing Horonukuas part of a consumer activation in the Auckland CBD.

Spur was engaged to concept, deliver and manage the 5-day installation which enabled Kiwis to get up close to the unique craft. Visitors could also watch the documentary “Land of Speed” (show casing the world record journey), and discover more about Toyota’s initiatives in sustainability and innovation.

This was a true celebration of the innovation and drive that underpins a special partnership. From hourly documentary viewings, meet and greets with the pilot Glenn Ashby, to a 360 VR experience riding “on board” Horonuku; the entire site was powered by a hydrogen fuel cell generator.

Our scope of services included:

  • Concept development
  • CAD modelling
  • Design of identity lockup
  • Project management
  • Content development
  • Health & safety planning
  • On-site event management
  • Promotional staffing

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