As an official sponsor of the iconic ASB Classic, Lexus aims to deliver an unforgettable experience for all attendees. Spur’s brief was to bring the ethos of 'Experience Amazing’ to life for tennis fans, aligning with a global Lexus partnership with tennis as a sport and ensuring they were an unmissable partner of the event.
Spur delivered a sophisticated brand experience across multiple touchpoints, including
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a hero vehicle display at the entrance
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a beautifully decorated consumer experience marquee in The Serve hospitality area
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a consumer lead gen competition
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a premium hospitality fit out in the court side box
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and a complete Lexus takeover of a corporate suite.
Our scope of services included:
•Lead Agency
•Creative Development
•Project Management
•Build and Construction Management
•Health & Safety Planning
•On-site Event Management
•Promotional Staffing
