BNZ’s recent sponsorship of the Auckland Lantern Festival reflects their commitment to growing the social, cultural, and financial wellbeing of New Zealanders. This event brings thousands of Kiwis together to celebrate Auckland’s rich cultural and ethnic diversity, with a specific focus on Chinese New Year.
Spur was engaged to deliver a broad program of activation which included a hosting lounge for key customers and the integration of two key BNZ partnerships (Basketball NZ & The Breakers). In parallel we curated a range of touch points to add value to festival attendees in a useful and/or celebratory way.
The Spur studio created BNZ’s Lantern Festival design identity which helped to shape and unify the brand presence on-site.
Our scope of services included:
- Identity design
- Project Management
- Build and Construction Management
- H&S Planning
- Logistics
- Stakeholder Management
- On the ground event management
