In the midst of a nationwide Level 4 lockdown, Toyota knew they had to keep the wheels of their product launch programme rolling. Spur was tasked with concepting and delivering their first ever virtual vehicle launch for the New Gen Yaris hatch.
Spur was engaged to project manage this end-to-end including pre-recorded content, themed journalist invitations through to live broadcast. Working with TNZ partner Multi-Media Systems, Spur helped deliver a vehicle launch with all the features of a regular launch (all bar the physical test drive of course!). The platform allowed for live Q&A, integrated presentations and pre-recorded content for a full panel of invited journalists.