Unitec’s agency Republik engaged Spur to bring to life their Unitec in Action campaign.
Spur sourced a 1960’s Airstream caravan and with input from Unitec design student's developed concept plans & renders of the pop-up space. Spur’s production team then completely remodelled the caravan into a sophisticated mobile craft soda experience. Modular furniture & multiple interactive touchpoints helped to showcase students skills and communicate Unitec’s innovative approach to learning.
Spur also produced the content series showcasing the students contribution to the Unitec in Action campaign.
Our scope of services included:
- Concept development and rationale
- Vehicle procurement, design and 3D illustrations
- Vehicle build project management
- Graphic Design
- Campaign video content
- Activation planning and management
- Staffing
- Post activation reviews and recommendation
