An iconic Kiwi event with an iconic brand at the heart – the Hilux Rural Games are an opportunity for Toyota to engage with heartland New Zealand.

For the second year running Spur developed a site that catered to all ages. Families made the most of the opportunity to meet Kiwi fishing hero Matt Watson and have a spin of the Hilux Spinning Wheel to win the ultimate fishing trip with Matt. Food and beverage was on offer from the Toyota café and the Hilux Dunk Machine was in high demand as people queued to dunk their mates! There was also opportunities throughout the day to get a Toyota Tattoo or have a go at the Hilux Hay Stacker challenge.

Deliverables:

  • Lead Agency
  • Creative Development
  • Project Management
  • Build and construction management
  • H&S Planning
  • On-site event management
  • Promotional staffing

Project Tags

Sponsorship Experiential Promotional

work toyota 02

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Project Tags

Sponsorship Experiential Promotional