An iconic Kiwi event with an iconic brand at the heart – the Hilux Rural Games are an opportunity for Toyota to engage with heartland New Zealand.
Spur developed a site that catered to all ages. Families made the most of the opportunity to take a photo with the America’s Cup & their Emirates Team NZ heroes, food and beverage was on offer from the Toyota café and the Hilux Dunk Machine was in high demand as people queued to dunk their mates! Meanwhile, the latest Toyota models were on hand for a test drive around the streets of Palmerston North.
- Lead Agency
- Creative Development
- Project Management
- Build and construction management
- H&S Planning
- On-site event management
- Promotional staffing