Fieldays is the largest agribusiness event in the Southern Hemisphere, with over 130,000 visitors and 1,000 exhibitors. In such a competitive environment, we helped Toyota stand out by creating a welcoming, engaging site for customers to find their next vehicle and escape the winter elements.

Leveraging the brand’s enviable range of major partnerships, including the Olympic & Paralympic Games, Emirates Team NZ, Toyota Racing Series, plus a crowd-favourite Supra concept car on display, guests were immersed and delighted by all things Toyota. And if that wasn’t enough, free coffee and a gourmet food truck won over hearts and bellies. Spur also delivered the premium Lexus showroom site, which included the Lexus “Experience Amazing” activation where consumers could experience the new flagship LC500 using all their senses other than sight.

  • Lead agency.
  • Concept development.
  • Project management.
  • Build and construction management.
  • Health & safety planning.
  • On-site event management.
  • Promotional staffing.