The Toyota and Lexus Business Excellence Awards are an annual celebration of the achievements of the domestic store networks for both brands. Spur was engaged as the lead agency to concept and deliver the event, held at the Tākina Wellington Convention Centre.
Studio Brief:
Develop a bold new visual identity for the Toyota and Lexus Business Excellence Awards and integrate this across a range of event touchpoints.
Scope of Services:
- Event identity design
- Development of key visual
- Motion graphics & animations
- Entry experience – spatial design
- Creation of 3D renders
- Wayfinding signage
- Design and production of printed brand assets
- Design and production of digital assets
