Tourism New Zealand were launching their Re-View Your City campaign, aimed at celebrating and reigniting enthusiasm for the hospitality and entertainment options in New Zealand CBDs.
Spur was engaged by Saatchi & Saatchi to activate their launch event concept of Stock Market Karaoke. This involved turning the NZX ticker, an iconic symbol of the CBD, into a karaoke experience in the “Central Entertainment District”. Spur developed the approach from the initial concept and delivered this unique event that featured an MC, back-up choir and performing dancers, plus dozens of enthusiastic participants.
We also coordinated with S&S and TVNZ to execute a (Seven Sharp) live cross from the event, further amplifying the reach of the stunt.
Our scope of services included:
- Experience design
- Project Management
- Build and Construction Management
- H&S Planning
- Logistics
- Stakeholder Management
