One of New Zealand’s most significant and successful experiential campaigns; concepted and produced by Spur in response to Telecom’s brief of “increasing brand love at Christmas”.  A Silver Effie achieved on the back of huge awareness and the hundreds of thousands of New Zealanders engaged by this heartfelt, simple yet technologically brilliant experience.

  • Competitive pitch win
  • Sponsorship strategy
  • Experience concept design, production and installation
  • 3D illustration
  • Council liaison and negotiation
  • Specialist supplier negotiation and contracting
  • Lead agency on multi-million dollar program
  • Digital engagement concepting and collaboration with other agencies
  • Promotional staffing
  • Internal engagement
  • Measurement and reporting

Project Tags

Experiential Promotional


telecom tree 1

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telecom tree 4

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Project Tags

Experiential Promotional