One of New Zealand’s most significant and successful experiential campaigns; concepted and produced by Spur in response to Telecom’s brief of “increasing brand love at Christmas”. A Silver Effie achieved on the back of huge awareness and the hundreds of thousands of New Zealanders engaged by this heartfelt, simple yet technologically brilliant experience.
- Competitive pitch win
- Sponsorship strategy
- Experience concept design, production and installation
- 3D illustration
- Council liaison and negotiation
- Specialist supplier negotiation and contracting
- Lead agency on multi-million dollar program
- Digital engagement concepting and collaboration with other agencies
- Promotional staffing
- Internal engagement
- Measurement and reporting
