Telecom
BackingBlack

“BackingBlack” was a Telecom enabled fan club for the All Blacks designed and implemented by Spur to unite support through mobile, broadband and digital technology. BackingBlack was anchored in social media, user-generated content and money can’t buy participatory experiences such as the magnificent Backing Black HQ – a 400sq metre home for All Black fans during the 2011 Rugby World Cup.

• Sponsorship strategy and planning
• 3D illustration
• Experience design and implementation
• 5 day build of 400sq m All Blacks fan club
• Stadium activation
• Augmented reality All Blacks experience
• Content ideas and collaboration
• Promotional staff