The Stella Artois Draught Masters is a global brand platform; designed to engage, educate and inspire bar tenders to pour the perfect Stella Artois. Contenders are selected on their ability to execute the "9 Step Pour", a process which underpins the quality of the liquid and the importance of perfect presentation
The recent edition of Draught Masters saw the platform extend beyond the traditional Belgian Beer Cafe venues, allowing Spur to create a brand experience befitting the modern direction of Stella Artois.
16 competitors from around NZ duelled for supremacy in a 1 on 1 format - aiming to impress a panel of industry judges. The evening culminated in crowning the annual NZ Draught Master, with the winner earning themselves a trip to the Stella Brewery in Leuven, Belgium.
As well as producing the finals event, Spur worked with Lion to deliver a day of beer education and team building activities for the 16 competitors; ensuring all returned to their respective regions as true Stella Artois Ambassadors.
Our scope of services included:
- Talent selection
- Set design
- Audio Visual
- Event Management
- Staffing
