Stella Artois partnered with Auckland Racing Club to provide racegoers with premium trackside experiences, with the ultimate aim of increasing brand advocacy and driving sales.
Spur curated and delivered multiple activations across the summer of racing, tailoring each brand experience to the audience and the location. In addition to being able to purchase a perfectly poured Stella Artois, activation touch-points included the Not-So-Quick Selfie, catering courtesy of celebrity chef Sam Mannering, and a VIP hosting experience that was promoted in the lead-up to key fixtures.
- Lead Agency
- Creative Development
- Project Management
- Build and construction management
- H&S Planning
- On-site event management
- Promotional staffing