Stella Artois partnered with Auckland Racing Club to design and deliver a range of premium trackside experiences, with the ultimate aim of increasing brand advocacy and driving event based sales.
Spur curated and delivered multiple activations across the summer of racing, tailoring each brand experience to the audience and the occasion. In addition to being able to purchase a perfectly poured Stella Artois, activation touch-points included the Not-So-Quick Selfie, catering courtesy of celebrity chef Sam Mannering, and a VIP consumer hosting experience that was promoted through a range of partner bars in the lead up to each race day.
At the final race meet of summer, Spur helped deliver the finals of the Stella Artois Draught Masters, a trade focused competition to find the perfect pint pourer. 16 contestants went head-to-head with a champion crowned based on the quality of the liquid and perfect presentation.
Our scope of services included:
- Lead Agency
- Creative Development
- Project Management
- Build And Construction Management
- H&S Planning
- On-site Event Management
- Promotional Staffing
