Steinlager Black is a limited edition lager, brewed to celebrate the iconic brand's 60th anniversary. Dark and mysterious in colour yet bright and crisp in taste, the beer is produced with the same green bullet hops that made Steinlager Classic world famous.

Spur were brought on board to create a pop-up bar at Sky City; the exclusive location to purchase Steinlager Black for the first 7 days following launch.

Working closely with a range of stakeholders, Spur delivered a premium brand experience directly underneath the Sky Tower. Special black food matches from Sky City restaurants were designed to compliment the liquid. Menu options included black squid ink dumplings, braised oolong tea smoked duck and lamb burgers with charcoal buns.


Our scope of services included:

  • Digital Renders
  • Venue, Stakeholder and Client liaison
  • Theming and dressing
  • Event Photography

Project Tags

Experiential Events

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Project Tags

Experiential Events