Spur delivered two key activations for the official beer of the All Blacks in the lead up to, and during the 2014 Steinlager Series. We designed and executed the successful Steinlager Workplace Visits promotion. At stadia, Spur activated the #allblacksnap promotion in Auckland, Dunedin and Hamilton.
- Sponsorship strategy & execution
- Content ideas & collaboration
- Workplace logistics & liaison
- Promotional staffing
- Stadium activation