Spark wanted to place more focus on rewarding new customers and driving new business for their store openings. The challenge was to also do this in an innovative way that reflects Sparks position as NZ's leading digital services company.
Spur concepted and produced the "Virtual Prize Catcher", an augmented reality experience that takes customers on an in-store digital journey to unlock a world of incredible prizes.
Successfully delivering and surpassing key objectives including; increasing foot traffic (248% ); transactions (134%); and conversion rates (103%), the platform remains a huge success, launching five new stores with plenty more to come.
*Numbers are based on an average in comparison to the previous week’s numbers.
- Lead Activation Agency
- Concept Development
- Creative and Design
- Production and Build Management
- Event Management