To help leverage the commercial partnership with the Auckland City Limits Music Festival, Spur brought #MyFestivalStory to life for Spark & Spotify for the third time. The activation provided attendees with a personal digital portrait of their unique festival experience.
Using existing festival RFID technology, attendees tagged Spark towers at prominent positions throughout the festival to capture artist set-lists, track distances and time, capture photos with their friends, all adding to their personal #MyFestivalStory digital experience.
Alongside My Festival Story, Spur built and managed the Spark Thanks zone - an area where we rewarded customers with festival credit and prizes from the ATM machine along with a range of activities
MFS Key Results
To help leverage the commercial partnership with the Auckland City Limits Music Festival, Spur brought #MyFestivalStory to life for Spark & Spotify for the third time. The activation provided attendees with a personal digital portrait of their unique festival experience.
Using existing festival RFID technology, attendees tagged Spark towers at prominent positions throughout the festival to capture artist set-lists, track distances and time, capture photos with their friends, all adding to their personal #MyFestivalStory digital experience.
Alongside My Festival Story, Spur built and managed the Spark Thanks zone - an area where we rewarded customers with festival credit and prizes from the ATM machine along with a range of activities
MFS Key Results
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