Spark recently launched their first concept store, located in Newmarket’s revamped Westfield mall. The store offers unique features and activities that create a place where customers can play, hang out, learn, connect and be inspired.
The brief was simple, to create talk-ability, drive foot traffic and highlight that Spark Newmarket is different to their traditional retail stores.
Broadcasting to the two giant LED screens at the store entry, we live streamed a NZ celebrity and created a zone where audiences could participate in a series of interactive games against him. The unique format of the live games, combined with an easily recognisable personality and large format screens created significant hype around the mall and through social channels.