Spark partnered with Auckland Council to develop 5 tech-enabled basketball courts in Auckland’s five ‘Boroughs’, connecting ballers across the city via Spark Wifi. The purpose of the Boroughs project was to create spaces where young Aucklanders could engage with a sport they loved, in the ways they wanted.
To celebrate the opening of these courts, a community event was organised at each “borough” providing a 3 on 3 tournament, entertainment, food and prizes.
Spur worked alongside Spark to provide overall project management, strategic consultancy and development through until completion of all 5 court builds and community events.
- Strategic consultancy and development
- Key stakeholder management & liaison
- Activation pre-production and planning
- On site event management
- Promotional staffing