To help leverage the commercial partnership with the Auckland City Limits Music Festival, Spur brought #MyFestivalStory to life for Spark & Spotify for the third time. The activation provided attendees with a personal digital portrait of their unique festival experience.

Using existing festival RFID technology, attendees tagged Spark towers at prominent positions throughout the festival to capture artist set-lists, track distances and time, capture photos with their friends, all adding to their personal #MyFestivalStory digital experience.

Alongside My Festival Story, Spur built and managed the Spark Thanks zone - an area where we rewarded customers with festival credit and prizes from the ATM machine along with a range of activities

MFS Key Results

  • Unique participants who checked in = 4,327
  • Unique visitors to the website = 10,736
  • # MFS Tower Check ins = 6,969
  • Photos taken = 3,106
  • Engagement time = 10.6 hours
  • Lead activation agency
  • Activation/experience design and execution
  • Asset design and production
  • Digital hardware Integration
  • Promotional staffing
  • On site event management
  • Rights holder and specialist supplier liaison and management logistics

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