As a major sponsor of Auckland City Limits, Spark wanted to have a strong presence at the festival by creating an enhanced experience for all attendees.
Spur was engaged by Spark to design, build and manage two unique zones.
The first being the Spark zone, a central hub where people could come to redeem prizes, recharge their phones and much more.
The second zone was the Spark Lounge, an exclusive area for invited Spark guests, located on the hill overlooking the main stage. Guests received a premium experience within the zone, including digital entry, VIP bar, private loos and digital coat check.
Spur also worked collaboratively with both Spark and Satellite to build a unique mobi-site for both Spark and non-Spark customers that provided festival goers with all the useful information required to plan their ultimate festival experience. Along with maps, schedules and live updates, Spark customers were also given access to giveaways and chances to win money can’t buy experiences.
- Lead activation agency
- Concept, build and experience design
- Asset design and production
- Promotional staffing
- On site event management