To leverage the commercial partnership with Rhythm & Vines, Spur brought #MyFestivalStory to life for Spark & Spotify for the second year in a row. The activation provided attendees with a personal digital snapshot of their unique festival experience.
Using existing festival RFID technology, attendees simply tagged Spark towers at prominent locations throughout the festival to capture artist set-lists, track distances and time, capture photos with their friends, all adding to their personal #MyFestivalStory experience.
Additional activation elements were also delivered to strengthen Spark’s presence, support the #MFS campaign and deliver on key objectives. Simplicity, relevance, and ease of use were the key ingredients to this highly successful campaign. 2015, saw the successful rollout and increased reach of the activation.
Unique participants who checked in = 7,859
Unique visitors to the website = 18,209
# MFS Tower Check ins = 22,567
Photos taken = 14,790
Postcards generated = 559
Engagement time = 339 hours
- Lead activation agency
- Activation/experience design and execution
- Asset design and production
- Digital hardware Integration
- Promotional staffing
- Onsite event management
- Rights holder and specialist supplier liason and management