Spark Accelerate was launched in 2024 with the aim of creating an innovative, immersive, world-class tech summit to inspire New Zealand’s business and technology leaders and to showcase Spark’s diversified solutions. Following the success of the inaugural event, Spur was challenged with elevating the experience in 2025.
The ambition – to build on the significant success of year one and further establish the event as a must-attend annual gathering for the industry.
With over 700 delegates across two days, the 2025 summit saw a significant uplift in attendance and scale. This helped to amplify energy, networking and sales opportunities and overall impact.
Building on our expertise in spatial design and site production, we re-engineered the venue flow and attendee journey, refining:
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The entrance and welcome experience
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Main plenary configuration and stage design
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Expo footprint, navigation and wayfinding
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Brand integration across physical and digital touchpoints
The result was a cohesive, intuitive and premium environment that supported seamless movement, elevated Spark’s brand presence, and created a genuine sense of excitement and momentum throughout the event.
A major focus for 2025 was increasing delegate engagement within the expo zone.
We worked with partner agencies Bastion Shine and Satellite to conceptualise and deliver four interactive product showcases. Each spotlit a different area of Spark’s digital service offer and enabled delegates to see, touch, test and explore real use-cases.
Spur also led AV and technical production across Accelerate, delivering a seamless and high-impact main plenary and multiple break-out rooms. Our team managed the end-to-end run of show including hands-on speaker support throughout rehearsals and live event.
Our scope of services included:
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Project management
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Spatial design – 3D renders
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Customer experience design
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Site production / build
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Audio visual and show calling
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Event staffing
