Sanitarium challenged their agency partner Geometry to create a campaign aimed at addressing the fact consumers don’t really know what to do with almond and soy milks and that people are not interested in experimenting with them.
Geometry's response was the So Good 'Garden of Goodness'. Spur was engaged to bring the concept to life, creating a garden where consumers could experience So Good products in a surprising and interesting way.
A living garden was produced inside a glass cube in the heart of Auckland City. Tasty fruit and vegetable morsels were created with So Good almond or soy milk and hung from the trees or buried in the foliage for consumers to discover and trial.
The space launched with a media and influencer day that was picked up by Breakfast TV, before opening up to the public to enjoy.
- Activation planning and production
- Supplier Liaison
- Onsite event management
- Promotional Staffing