Smirnoff's creative agency Special Group developed the "Pure Potential" brand positioning and the intriguing idea to bring this to life in the form of a giant mobile mixer. Starting with a conceptual render Spur managed the entire process, from procuring a used concrete truck, to designing the fit out and managing the engineering and finishing process. The video capturing the build generated over 50,000 views in less than a week.
The Smirnoff Mixer sits at the core of Smirnoff's event activations. Spur activated the Mixer at the following events, to name a few:
- Rhythm & Vines 2014, 2015 & 2016
- Ohakune Mardi Gras 2015 and 2016
- OUR:HOUSE Festival 2015 and 2016
- Weird Night Out 2015 and 2016
- Best Awards 2015
- Sourcing and procurement
- Project management
- Design & build
- Activation & staffing
