Spark is the naming rights sponsor of New Zealand’s premier muti-purpose indoor venue. Since the inception of the partnership, Spur has worked hand in hand with Spark’s brand experience team, creating an on-going program of activation to establish brand attribution and build affinity.
S Lounge is a pre-show hospitality space reserved for Spark customers. They can enjoy complimentary food, drinks and entertainment. The entire CX is digital-enabled,creating a seamless journey with a range of bolt-on opportunities designed to surprise and delight guests.
Spark Fan Studio resides on the plaza, directly in front of the arena. This interactive photo booth allows event-goers to capture memories of their night out and to win experience upgrades and prizes.
Our scope of services included:
- Lead agency
- Creative development
- Project management
- Build and construction management
- H&S planning
- On-site event management
- Promotional staffing
- Concept, build and experience design
- Logistics
- Audio visual
- Entertainment / talent sourcing and management
- Stakeholder Management
