When health insurers nib entered the NZ market, they opted to use sponsorship as a primary channel for building brand awareness. With Auckland a priority region, they created a relationship with the Blues Super Rugby franchise and their sponsorship has evolved into a principal partner position, including front-of-jersey branding. From the outset, nib appointed Spur to conceive, design, and deliver all aspects of their sponsorship activation and we’ve continued to refine a leverage strategy that includes corporate hospitality, match-day activations across multiple touch points, social media strategy, and content production.
- Sponsorship insights and planning.
- Creative development.
- Design and production.
- Digital amplification.
- Stadium activation.
- Content creation.
- Promotional staffing.