When health insurers nib entered the NZ market, they opted to use sponsorship as a primary channel for building brand awareness. With Auckland a priority region, they created a relationship with the Blues Super Rugby franchise and their sponsorship has evolved into a principal partner position, including front-of-jersey branding. From the outset, nib appointed Spur to conceive, design, and deliver all aspects of their sponsorship activation and we’ve continued to refine a leverage strategy that includes corporate hospitality, match-day activations across multiple touch points, social media strategy, and content production.

  • Sponsorship insights and planning.         
  • Creative development.
  • Design and production.
  • Digital amplification.
  • Stadium activation.
  • Content creation.
  • Promotional staffing.

Related Projects

Mercury

Project Big
  • Experiential
  • Promotional

Project Tags

Sponsorship Experiential Promotional



Related Projects

Mercury

Project Big
  • Experiential
  • Promotional

Project Tags

Sponsorship Experiential Promotional