Virtually Wonderful is the new VR experience by Mercury; take a virtual ride in a real 1957 Ford Fairlane (Evie) to see all the wonderful ways that Mercury rewards their customers!
With the help of VR experts MTheory, Mercury and Spur designed and produced this experience before touring it to various malls and large scale events across the North Island.
Virtually Wonderful is a multi-user experience with four HTC Vive headsets, so multiple passengers can be in the car at the same time, having the same VR experience. Participants can see their friends’ avatars and talk to each other while sharing the experience and the sights as they drive through a monochromatic world. One of the challenges was modeling the car to be millimetre perfect - you can reach out while sitting in the vehicle and the steering wheel, dash and doors are exactly where you expect them to be, creating a truly immersive, multi-sensory experience.
Spur concepted and project managed this innovative assignment to deliver a world-class activation with Mercury. Our team was involved at every step of the process; from developing the key creative territory to shaping the script.
Mercury now owns this asset and can deliver an engaging VR activation with Evie front and centre, in almost any environment.
Our scope of services included:
- Lead activation agency
- Concept, build and experience design
- Asset design and production
- Promotional staffing
- On-site event management
- Logistics
