Meet Evie, Mercury’s bright yellow 1957 Ford Fairlane. Evie is no ordinary old gas-guzzler though, she's been converted into an electric vehicle and she's been out wowing folks across NZ.
When Mercury came to us wanting a real-world demonstration of how people can enjoy energy in more wonderful ways, we helped them deliver an experiential platform that gave the public a chance to get up close with Evie and trial some of the latest innovations in e-mobility.
We activated #drivewonderful experiences at a range of events, including Movies in Parks, Galaxy of Cars, Beach Hop, and the Go Green Expo. At the events, people were able to try out Mercury's fleet of e-bikes and e-scooters, and our team of brand ambassadors were there to help them #ridewonderful.
Our scope of services included:
- Lead activation agency.
- Concept, build and experience design.
- Asset design and production.
- Promotional staffing.
- On-site event management.
- Logistics.
