During the summer of 2014/15, Macs added 4 new ciders and 2 new beers to their range. Spur was briefed to develop a live format for launching these products. Tapping into the nationwide network of Macs Brew Bars, Spur produced and activated a simple, modular brand experience to engage with consumers and maximise trial in the on-premise environment. Locations ranged from Queenstown to Nelson to Auckland.
- Activation format
- Rendering & design
- Asset build
- Event management
- Staffing