When Macallan launched ‘The Harmony Collection’, we knew we had something special to share.
The team at Spur was briefed to develop an experiential campaign for a select audience of media, influencers, and whisky enthusiasts.
A CBD venue was selected then modelled in CAD, before being transformed into a carefully curated, multi-sensorial brand experience. Guests got the chance to dive into the story behind the unique ‘whisky & coffee’ collaboration, before getting an exclusive chance to trial The Harmony.
Our scope of services included:
- Concept development
- Design of site layout & CAD modelling
- Project management
- Content development
- Health & safety planning
- On-site event management
- Promotional staffing
