As the title sponsor of Lexus Urban Polo, Lexus fulfils its brand promise of 'Experience Amazing' through a luxurious VIP customer hosting experience. Spur designed a sophisticated environment, centered around an elegantly decorated marquee positioned in the heart of the action on the half way line. The exclusive space featured elevated catering, wine tastings, and guest speakers, complemented by dedicated amenities that anticipate and satisfy every customer need. Beyond the marquee, Lexus extends its brand presence through a custom-designed event entrance, bespoke vehicle displays, interactive photo opportunities, and dynamic on-field activations including vehicle stunts.
Our scope of services included:
• Lead Agency
• Creative Development
• Project Management
• Build and Construction Management
• Health & Safety Planning
• On-site Event Management
• Promotional Staffing
