Spur was engaged by Lexus New Zealand to create and deliver a premium brand experience at Lexus Urban Polo, positioning the brand at the heart of one of Auckland’s most stylish social occasions. The objective was to engage a new generation of luxury consumers, elevate brand awareness and reinforce Lexus’ reputation as a contemporary lifestyle brand.
We curated an immersive hospitality experience that seamlessly blended luxury, entertainment and connection. From the bespoke Lexus VIP Marquee and exclusive General Admission Viewing Lounge to premium food and beverage offerings, hosted guest experiences and thoughtfully designed touchpoints, every element was crafted to create a sense of sophistication and exclusivity. Guests were able to experience the Lexus range in a relaxed yet elevated setting while enjoying the excitement and spectacle of Urban Polo.
Supported by premium styling and a carefully managed guest programme, the activation delivered memorable moments that resonated well beyond the event itself. The result was a highly engaging platform that strengthened Lexus’ lifestyle positioning, fostered meaningful customer connections and showcased the brand in an environment that embodied its values of craftsmanship, innovation and modern luxury.
Our scope of services included:
- Lead Agency
- Creative Development
- Project Management
- Build and Construction Management
- Health & Safety Planning
- On-site Event Management
- Promotional Staffing
