An exclusive customer pre-function to the iconic Lexus Song Quest. Our brief was to bring to life 'experience amazing' and be brave in the execution.

Spur designed and created a one-of-a-kind cloud themed wonderland inside the Q Theatre. The guest experience included an incredible immersive environment, three live performance pieces, and a premium menu that catered to the boldest of taste palates.

Guests enjoyed a seamless guided transition to the adjacent Auckland Town Hall (complete with departure gifts), ensuring the Lexus brand was integrated throughout this amazing evening.

Our scope of services included:

  • Lead Agency
  • Creative Development
  • Project Management
  • Build and construction management
  • H&S Planning
  • On-site event management
  • Promotional staffing

Project Tags

  • Experiential
  • Events
  • Sponsorship

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Project Tags

  • Experiential
  • Events
  • Sponsorship