Les Mills International (LMI) engaged Spur to design their new exhibition space at IHRSA, North America’s largest B2B health and fitness expo. Featuring 2 giant LED screens, an onsite café, product displays and conversations pods; the Les Mills site was designed as a multi-format environment to promote the brand in one of its most important global markets. Spur worked closely with the LMI global events team and the American-based production supplier, navigating the project from initial CAD designs through to rendering final artwork.
- Lead agency
- Project management
- CAD design
- Asset procurement
- Artwork - rendering
