Spur was briefed to bring to life the seasonal brand campaign "100 Days of Summer" via a range of experiential activations across New Zealand. The campaign was primarily driven through social media so live events were an important proof point, demonstrating the colour and fun Isaac's brings to summer. From water fights in Queenstown to pop-up orchards in downtown Auckland, each activation was delivered seamlessly and amplified through paid and earned media.
- Ideation / activation formats
- Location selection and booking
- Activation and staffing