Spur formulated and activated Huawei’s major sponsorship of the Wellington Phoenix football team generating brand awareness and fan engagement through fresh and compelling activities. Spur built on the successful A-League season with further activity around the 2014 Football United Tour. Game day leverage ensured the fans experiences were captured on Huawei devices and shared via their social channels.
- Sponsorship leverage planning and activation
- Fan insight and engagement
- Design and delivery of sponsorship PR
- Stadium activation
- Staff and stakeholder engagement
- Social media content development
- Promotional staffing