When Foodstuffs North Island celebrated their 100 year milestone, Spur’s studio was tasked to concept, design and deliver an event identity as well as an immersive experiential installation.
The brand experience was anchored around a ‘trip down memory lane’, where we demonstrated the role Foodstuffs has played inside a typical kiwi home through the decades. Guests could literally explore each environment; from the 50’s kitchen & the 60’s living room to the 80’s playroom. This brand experience space became the central focus a series of celebration events.
Our scope of services included:
- Concept design ideation
- Event identity design
- Exhibition layout & 3D site renders
- Design and production of printed brand assets
- Design of exhibition walls/display panels
