Fieldays is the largest agribusiness event in the Southern Hemisphere, with over 100,000 visitors and 100s of exhibitors.

In a competitive environment, we helped Toyota stand out by creating a welcoming, engaging House of Hilux site for customers to browse the Hilux range and choose the right ute for them.

Saatchi & Saatchi’s successful Hilux An Unbreakable Bond campaign was brought to life through multiple touch points, including the Bond-O-Meter trivia activation, a Hay stacking challenge, ambassador attendance, a free coffee offering, spot prizes and more.

Spur concepted, delivered and managed the site, and brought together cross-functional internal teams including sales, accessories, marketing and CRM to deliver a strong sales and CRM result for the brand.

Our scope of services included:

  • Lead agency
  • Concept development
  • Design of site layout & CAD modelling
  • Project management
  • Build and construction management
  • Health & safety planning
  • On-site event management
  • Promotional staffing

Project Tags


Toyota Fieldays 2023 SJP 148

Toyota Fieldays 2023 SJP 142

Toyota Fieldays 2023 SJP 136

Toyota Fieldays 2023 SJP 33

Project Tags